Old School Sales Tricks won't work anymore. Successful sellers today approach selling with precision and professionalism. In this program you will learn how to use the latest research from psychology to read people and predict behavior. This will give you a strategic advantage as you interview, persuade and negotiate.

Each class is unique. The maximum class size is 10 students, to assure that you receive the personal attention you need to thoroughly understand the concepts and principles presented. The class is held in the hotel's Executive Suite giving us the comfort we need to go from 9AM until 7PM. It also more closely resembles the environment in which the skills you learn will be used. The class itself is only the beginning, it is the combination of tools and coaching that assure the success of every participant. Some succeed more than others and their degree of success is always directly related to their willingness to use the resources provided.

Meet the February 2004 San Diego graduating class. Within a month they all had impressive success stories to tell.

This is no ordinary training! According to Selling Power Magazine, my work is so unique, “... it will leave stretch marks on your forehead... It’s like ESP, we’ve never seen anything like it before. With this approach, you won’t get any buyer resistance. Hal is the first to teach nonverbal and neurolinguistic techniques in a practical way, to advance the sale, not just advance the student’s thinking.”

Another leading sales expert, Brian Tracy, author of The Advanced Psychology of Selling says, “Hal Slater is a masterful presenter whose original insights represent a quantum leap in the Art of Selling.”

Motivational expert, Dr. Denis Waitley describes my work in this way, "On-target, relevant, enjoyable. An intelligent, yet, simple approach to today's number one business priority - sensitivity to the needs of the buyer. I would recommend it to anyone who has a need to persuade convincingly and gently."

I have to admit that I am somewhat abashed by their praise but it is what I meant to accomplish when I set out 25 years ago. In that time, I studied under many teachers and I am most proud of what Dr. John Grinder, the cofounder of one of the greatest developments in psychology, Neuro-Linguistic Programming (NLP), has to say. He called my work, "The most practical, 'street smart' application of NLP to sales yet to come to my attention. Hal seems to be at the cutting edge of converting sales from an art into a learnable discipline. His customer centered approach to communications will produce results for anyone who uses it."

For three days you will immerse yourself in really understanding the core beliefs necessary to gain the mindset of a top performer. Between the skills you are taught, the tools you take home, the people you meet and your new attitude... life will never be the same. Are you ready for that?

What the industry experts say
As you can see, this is a totally comprehensive program based upon my 22 years of pool selling experience and utilizing everything I could borrow from our sister industries such as RV and yacht sales. Most importantly, for you, is how does this program measure up from the point-of-view of knowledgable experts in our industry?

Rick English knows sales training, he has been a Lecturer on Sales and Marketing at San Diego State University for 27 years. He knows the pool business, too. He was the owner of Padre Pools in Lakeside, CA for 22 years. After attending the program as a guest, he wrote:

Jim Manning, the Executive Director of the United Pool and Spa Association, representing Florida builders, has been in the pool industry for over 25 years and has seen a lot. He wasn't prepared for the response he heard from one attendee who felt that the program literally saved his career. In his words,
“Hal has exactly what our industry needs, right now. He brings the science of selling to life for pool builders. I have heard a builder whose voice broke from emotion as he spoke about the value of this program. That’s very strong praise!”

For more feedback from industry experts, watch this video clip.